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COMPETING IN A GLOBAL CONTEXT - B207 - BLOCK 2 (INTRODUCTION TO BRANDING,…
COMPETING IN A GLOBAL CONTEXT - B207 - BLOCK 2
COMPETING IN A GLOBAL TRADE ENVIRONMENT
competition among business organisations
competition & trade among countries
ECONOMNIC AND FINACIAL FLOW
the balance of payments
foreign direct investments
TRANSFER PRICING
transfer mispricing: traditional approaches
alternative approaches: unitary taxation with profit apportionment
the arm's-length principle
THE FOREIGN EXCHANGE MARKET
supply of pounds to the foreign currency market
demand for pounds from abroad
reaching equilibrium in the currency markets
shifts in the demand for a currency
shifts in supply of the currency to the foreign currency market
HOW FINANCIAL REGULATION EVOLVES
borrowed finery
imperialism
managing the national economy
taxation
stewardship
WHY JURISDICTIONS HAVE DIFFERENT RULES
means of regulations
contingent model of accounting change
objectives of financial reporting
WHAT IS THE IFRS AND IASB
how the IFRS standards are developed
the process for developing these standards
IFRS standards
why adopt the IFRS standards
ARE NEW CITIES NEW COUNTRIES?
what big cities have in common with each other
GLOBALISATION
policy options
assingment
main stakeholders
policy issues
SUSTAINABLE CITIES- CREATING URBAN ENVIRONMENTS OF THE FUTURE
participation
sharing
autonomy
transformation
INTERNATIONAL MARKETING
triggers for international expantion
the macro environment
the global marketplace
the micro environment
INTERNATIONAL MARKETING
globalisation vs customisation
modes of entry
INTRODUCTION TO BRANDING
the roles of brands for organisations
the role of brands for consumers
key concepts
brand architexture and naming
defining a brand
package and labelling
INNOVATING AND BRANDING IN A GLOBAL CONTEXT
global and local branding
brand tribes and brand communities
innovation
critical reflections on branding
GLOBALISATION - ETHICAL ISSUES
targeting lower-income consumers
exporting consumerism
geographical segregation of business operations
increasing cultural homogenisation
differing standards of consumer protection
GLOBALISATION AND CSR
what is CSR
accomplishing CSR