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B207 - Big ideas in organisations (Marketing mix (Price, Place, Product,…
B207 - Big ideas in organisations
Focusing on an offering: segmentation, targeting and positioning
Marketing mix
Price
Place
Product
Promotion
Operations management
Operations strategy
Product and service design
Process design
Financing the organisation
Traditional forms of finance
New financing options
Economic stability and analysing growth potential: expanding into new markets
Exploring public sector value
Not-for-profit and public management
Customer experience
Customer experience
Organisational structure and strategy
Organisational structure and strategy
Customer experience
Organisational structure and strategy
Organisational structure and strategy
Acquiring customers
Acquiring customers
Acquiring customers
Acquiring customers
Acquiring customers
Innovation
Innovation
