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Goal

Quality Connection

Quality Experience

Quality Conversation

Target Audience

18 - 30 years old

Single

Attached to social media

Searching for friendship through internet: busy lifestyle

Active Mobile User - Using Smartphone

Recent Hot Topic

Bit Coin

Beauty: recent booming korean skincare step, several beauty vlogger appear

Food: recently booming food blogger

Traffic

Lifestyle: recently booming using eco-environmental material e. metallic straw, lunch box, spoon and fork

Disaster Mitigation

Art: crochet, DIY thing, simple made craft, illustration

Music: soundcloud, some cover singer also being a youtuber

Politic: next presidential election

Travel: budget travelling, budget hotel, visit some hype place, staycation

Urban Lifestyle

Urban Worklife

9 am to 5 pm

After office hour dinner

Late night talk or drink or show

Before midnight talk

Hipster hangout places: food, semi cafe, semi outdoor, home-made cook, fresh to table, brewing coffee cafe

Current famous socmed

instagram

youtube

whatsapp

Blog: wordpress, tumblr, etc

Minor channel: medium, twitter, facebook, line