Chat App
Goal
Quality Connection
Quality Experience
Quality Conversation
Target Audience
18 - 30 years old
Single
Attached to social media
Searching for friendship through internet: busy lifestyle
Active Mobile User - Using Smartphone
Recent Hot Topic
Bit Coin
Beauty: recent booming korean skincare step, several beauty vlogger appear
Food: recently booming food blogger
Traffic
Lifestyle: recently booming using eco-environmental material e. metallic straw, lunch box, spoon and fork
Disaster Mitigation
Art: crochet, DIY thing, simple made craft, illustration
Music: soundcloud, some cover singer also being a youtuber
Politic: next presidential election
Travel: budget travelling, budget hotel, visit some hype place, staycation
Urban Lifestyle
Urban Worklife
9 am to 5 pm
After office hour dinner
Late night talk or drink or show
Before midnight talk
Hipster hangout places: food, semi cafe, semi outdoor, home-made cook, fresh to table, brewing coffee cafe
Current famous socmed
youtube
Blog: wordpress, tumblr, etc
Minor channel: medium, twitter, facebook, line