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BLOCK 2: COMPETING IN A GLOBAL CONTEXT (Globalisation (Offshoring & Re…
BLOCK 2: COMPETING IN A GLOBAL CONTEXT
Globalisation
Enablers
ICT & Social Networks
Logistics & infrastructure
Reduction in trade barriers
Increased competition
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Complex supply chains
Operation Networks
Multi-domestic ops
Regional ops
Home country export
Global co-ordinated
"The Global Village" (McLuhan, 1964)
Real time experiences
Global Economy (Castells, 1996, p.92)
Glocalisation
Adapting to local culture, social & economic influences
Positioning product for end-users in foreign market
Influences innovation
Offshoring & Re-shoring
Cost savings -v- trade-offs
Logistics & infrastructure
Transportation delays
Transient benefits
Governing Bodies
World Trade Organisation
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Trade agreements
Global Trade Rules
1986-94 Uruguay Round
Regional Agreements
NAFTA
EMU
Competition
Comparative Advantage
Absolute Comparative Advantage
Buy or make ?
Adam Smith, 1776
Relative Comparative Advantage
Specialisation based on efficiency
Determinant: price
David Ricardo, 1819
Availability of natural resources
Diamond Model
Porter, 1990
Structure of firms & rivalry
Demand conditions
Related & supporting industries
Factor conditions
Natural resources
Five Forces
Porter, 1980
Existing competitors
Suppliers
New entrants
Buyers
Substitutes
Organisational strategy
Context
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Internal
SWOT
External
PESTLE
INNOVATION
Supply chain management
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Vertical integration
Lambert's supplier relationships
Outsourcing
Joint ventures
Bullwhip effect
(Supra) National Level
Business Level
