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Christmas on a Great Street (Marketing plan (Rent out booth space (Retail…
Christmas on a Great
Street
Marketing plan
Rent out booth space
F&B
Retail
Christmas market
Christmas Instagram photo/video filters
hashtag: #xmassg2019
the most liked can win prizes
Tiger Beer very own limited edition Tiger Gems
Date to market to the overseas tourist: August 2019
Date to market to the overseas tourist: October 2019
Personal Experience
Different music genres and lightings on different streets
Under the Pop genres streets, the lights will be displayed in light blue
Under the Rock genres streets, the lights will be displayed in dark blue
Under the Classic genres streets, the lights will be displayed in pink
Under the Rhythm and Blues (R&B) genres streets, the lights will be displayed in orange
Christmas Market
Ice rink, DIY Christmas Ornaments/Salvation Army, various F&B stalls and carnival games.
Augmented Reality experience
the participants will stand at a booth space to film a video or take a photo and they have e.g. a 3D elf waving or posing
There wil be game implemented in the application
winner walk away with $50 Harvey Norman Gift Card
Artificial snow released at scheduled timing at orchard road
Set up day
29 November 2019 to 1 January 2020
Event Details
Dates: 29 November 2019 to 1 January 2020
Event Tagline: Listen to the Bells, Carol your way thru
Venue: From Tanglin Plaza to Plaza Singapura
Theme: Christmas Music