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English for Business and Entrepreneurship (Creating a business plan…
English for Business and Entrepreneurship
Attracting investors and obtaining financial support
Debt financing
Bank
Microfinancing
Equity financing
Owner/Profit/A say in decision
Angel investor
Venture capitalist
Bootstrapping
Potential investors
Social network
Crowdfunding
Loan-based(Kiva)
Advantage
Donation-based(Kickstarter)
Disadvantage
Platform
Creating a business plan
Why write
detailed(helpful, thoughtful)
attract investment, employee, suppliers
Business description
management and operation
product description
starup cost/operating cost/sales projection
business plan
business description
management and operation
marketing
financials
income statement
Revenue- Costs = Income
marketing
4p
section
identifying an opportunity
how to make a list
few opened ended question
right:what is your age range{provide option}
wrong :How old are you
cleared well designed question and answer are required for objective reliable result
do you ever eat healthy food ? yes/no
if yes How often did you eat ?
two or more times a day
once a day
once a week
once a month
Market research
Formal research
Informal research
Market research survey
listening strategies
pay attention to stressed words
content words
ask if you don't understand
practice listening as much as possible
before, background knowledge
focus on the main idea
Creating a survey
question types
open-ended
information questions
When What Where Who Why How
closed questions
yes,no questions
helping verb, plus subject,plus main verb
structures
description
primary questions
comprehensive check
intonation
rise
fall
Becoming an Entrepreneur
What is Entrepreneurship?
Finding the right opportunity
Good at identifying needed resources
Good at implementing the plan and pursuing growth
One sentence product descriptions
Add much information
The TA(as specific as possible)
Explain what your product will help people do
Why become entrepreneurship
Idea
Product
Good
Service
Hybrid
Fill a need
Solve a problem
Startups
For-Profit
Not for profit
Hybrid
Sources of failure
Economy
Customer loyalty
Cometition
How to solve
Do market research
Write a business plan
Attract investors and get financial support
Business English
Persuasive pitch
opportunity statement
datas
confident closing
product description
benefit
hook
written strategies
Intensifiers
emphasize
degree complements
compare
passive voice
attention on the product
Reading skill
Ask yourself(make a connection)
Read through the article quickly and without stopping
Make a prediction
Preview text
listening strategies
practice
use your background knowledge
focus on understanding main idea