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GFF Yogyakarta (Refocus target market (Non sensitive market: Mahasiswa,…
GFF Yogyakarta
Refocus target market
Non sensitive market: Mahasiswa, traveler, white collar
How?
Vouchering to campuss/office
Improve awareness of GFF
Baliho around Malioboro/Tugu
Radio ads
Neon box signing
Sponsorship activity with GFF voucher
Create activities
PUBG
K-Pop Dance Cover
"Elite residential"
How?
Improve awareness/branding
Content marketing
Working with "foodies" influencer
Improve facillity
Get WIFI
Improve water and sanitary