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SecretExperts (2 Creating Belief (Secret #9 :black_flag: (Step #1 (Chains…

- - - - The One Thing
      - If we can get people believe in that one thing, then they will have to buy it.
        
        If A, then B. A. Therefore B.
      - If I can make people believe that (my new opportunity) is key to (what they desire most) and is only attainable through (my specific vehicle), then all other objections and concerns become irrelevant and they have to give me money.
  - - - It's simply a story that takes people through the emotional experience that got YOU excited about the new opportunity you are presenting them. Wow, this is so cool. Ah-Ha! Moment.
      - EMOTION first! Then customers use LOGIC to justify the purchase decision they're already made.
      - Logic doesn't sell. Emotions sell.
      - Effective Storytelling
        
        "KIND LIKE" BRIDGE
        
        What they understand -> It's kinda like... -> New concept
        
        How does it feel?
        
        Add in feelings and emotions to your storytelling.
  - - - 1.Character
        
        Desire
        
        Conflict
        
        Conflict creates emotions
        
        Character -> to Desire
      - 1. Rapport :smiley:
        
        Victim
        
        Jeopardy
        
        Likeable
        
        Funny
        
        Powerful
        
        Build rapport with the hero (10%)
      - 1st Journey: Achievement (10%)
      - 2. Desire :smiley:
        
        To Win
        
        To Retrieve
        
        To Escape
        
        To Stop
        
        :green_cross: Away From
        
        1 more item...
        
        :green_cross: Away From
        
        The hero desires to get away from something that's upsetting or causing pain.
        
        :check: Toward Pleasure
        
        The hero wants to obtain something and bring it back.
        
        :check: Toward Pleasure
        
        The hero may be trying to win the heart of someone they love, or they may want to win fame, money, competition, or prestige. But as you know, they are really looking for an increase in status
      - 2nd Journey: Transformation
        
        The real journey is the character you become on the way to the goal. :checkered_flag:
        
        Old beliefs = Identity -> Essence = New Beliefs --> Desire
      - 3. Conflict :smiley:
        
        Emotions comes from the conflict the hero faces while trying to gain the desire
  - - - The Backstory
        
        What is your backstory that gives us a vested interest in your journey?
        
        Your Desires
        
        What is it that you want to accomplish?
        
        a. External: What is the external struggle you are dealing with?
        
        b. Internal: What is the internal struggle you are dealing with?
        
        The Wall
        
        What was the wall/problem that you hit within your current opportunity that started you on this new journey?
        
        The Epiphany
        
        What was the epiphany you experienced and new opportunity that you discovered?
        
        The Plan
        
        What was the plan you created to achieve your design?
        
        The conflict
        
        2 more items...
  - - - Chains of false beliefs
        
        List all the false beliefs your customers might have related to your new opportunity. 10-20 beliefs.
    - - Experience
        
        What experiences might have caused those false beliefs? List an experience for each false belief on your list.
    - - Story
        
        What stories are they telling themselves now because of the experiences? It's important to know their stories, beacuese your new Epiphany Bridge story will replace those old stories.
    - - New Epiphany Bridge
        
        Think about your own Epiphany Bridge story for each of those false beliefs. What happened to change that belief for you? What gave you the big "aha" that shatered those beliefs for you. Make sure you have a story for each of the false beliefs. If you don't have a personal story use storeis from customers or news.
  - - - Secret: Funnel Hacking
        
        How to Ethically Steal over 100.000€ worth of funnel chacks from your competitors for under 100€
      - Examples
      - Secret: Funnel Cloning
        
        How to clone a proven funnel (inside of clickfunnels) in less than 10 minutes.
      - Secret: My #1 Traffic Hack
        
        How to get the exact same customers who are currently going to your competitors to start coming to your funnel instead!
    - - The Vehicle
        
        Internal Beliefs
        
        External Beliefs
        
        False belifes they have about outside forces that could keep them from success; things beyond the individual's control, such as time or the ecnomy
        
        "I don't know how to drive traffic"
        
        Beliefs about their own abilities to execute on the new opportunity
        
        "I'm not technical"
        
        Other false beliefs they may have about the vehicle or new opportunity you're presenting
        
        "I don't understand how it would work for me"
- - - - Total value: €11,885
  - - - Curiosity
      - Identify the big domino
      - 1st Attempt to knock it down
- - - - How to create your new opportunity?
        
        Get early results by working for free
        
        Design your new opportunity
        
        Where do you find the people to serve and what should you create to teach them.
        
        6 Week Masterclass is the optimum amount of time.
      - Choose your new niche!
        
        Create your new niche!
        
        Who?
        
        What?
        
        Sexy & exciting
      - "I am going to teach you............. how to........" :!:
        
        "I am going to teach real estate investores how to make money flipping houses on ebay"
        
        I am going to teach "SUBMARKET" how to "YOUR NICHE"
        
        HOW TO [result they desire the most] Without [thing they fear most] :check:
        
        How to create a 7-figrue funnel in less than 30 min. without having to hire or be held hostage by a tech guy.
      - The 5 curiosity hooks :black_flag:
        
        Getting out of the red ocean
        
        1. Little-Known, Big Differences :checkered_flag:
        
        This hook shows people something they aren't aware of and how knowing it could make all the difference between succes and failure
        
        2. Well known, little understood :checkered_flag:
        
        Here is where you take something that everyone THINKS they know about and show how they're sabotaging their success beacause they're missing little nuances or details.
        
        3. This Change Everything :checkered_flag:
        
        With this hook, something new has just happened in your submarket. It's related to the problem your audience wants to solve, and letting them know that if they aren't aware of it, they're at risk of missing out big-time.
        
        4. The Crystal Ball Theory :checkered_flag:
        
        This angel shows how something that's been done successfully in the past is about to be made obsolete. You're persuading them that soon this will be common knowledge, but they can get in now and have early success.
        
        5. Revisiting the Fundamentals :checkered_flag:
        
        This hook takes the approach that things are getting way too complicated, advanced, or sophisticated for the average person. Your new opportunity, on the other hand, takes things back to basics.
        
        By changing your positioning, You'll plunk your opportunity into the the blue ocean
      - Let's Review
        
        Who/What Statement
        
        I am going to teach people who are trying to lose weight how to stop dieting and start drinking ketones for energy and weight loss.
        
        The Opportunity Switch Headline
        
        How to stop exercising and still lose weight through a little-known trick that almost instantly puts your body into ketosis, without giving up your favorite carbs.
        
        Curiosity Hook
        
        There's this little known thing called ketosis. Hardy anybody is talking about it. But when you learn it and use it, you'll see a huge difference in your energy levels and how fast you can lose weight.
      - Step #3 Give them what they want (The Ask Campaign)
        
        People don't buy what they need, they buy what they want
        
        1. Find a hot Market :check:
        
        2. Ask them what they want :check:
        
        3. Give it to them :check:
        
        Step #4 Deliver your free masterclass
  - - - Rule #1 Become an attractive character and live the life your audience wishes they could live.
      - Rule #2 Maintain absolute certainty
      - Rule #3 Don't be boring
        
        Crazy - Polarity&Profilic - Mainstream
      - Rule 4# Understand how to use persuasion
        
        Encourage Their Dreams
        
        Justify Their Failures
        
        Allay Their Fears
        
        Confirm Their Suspicions
        
        Throw Rock At Their Enemies
      - Rule 5# Care... a LOT
        
        "They don't care how much you know until they know how much you care"
        
        Those who pay, pay attention
      - Rule 6# Offer them value from their perceived relationship with you
    - - Wealth, Health, Relationships
        
        Sub Markets
        
        Your Niche!
        
        Wealth -> Real estate -> Flipping houses on Ebay
  - - - 1.Give your audience hope and faith
      - 2. Help Them Break Their 4-Minute Mile
        
        It can be something that you or someone else already accomplished, so you can show them it's possible and give them hope an belief that they can do it as well
      - 3. Let Them Self-Identify
        
        I'm a Funnel Hacker, I'm a Lady Boss, I build funnels, I see things differently, I'm a biohacker.
        
        When someone joins you, they need to be able to identify by saying: "I'm a___."
      - 4. Create your own Title of Libery
  - - - Our goal is not to fix what's not working. Our Goal is to REPLACE what's not working with something better.
      - Why People don't want improvement offers
        
        Improvement ist hard. Show them a new opportunity
        
        Desire vs. Ambition. Choose Desire!
        
        Memories fo Poor Past Decisions. We want to JUSTIFY their past failures. A new opportunity does that.
        
        Commodity Pricing. When you present a new opportunity you are creating a blue ocean, and all prices resistance goes out the window.
      - Why people crave new opportunities
        
        1. New discovery
        
        2. No pain of disconnect
        
        Improvement sell THROUGH pain..... New opportunities sell AWAY from pain.
        
        3. Dream replacement
        
        Fear of failure. New opportunity is a new dream to move forward.
        
        4. Greener pastures
        
        Focus on fresh, exciting, new ideas that will inspire people to follow you.
    - - The only thing that causes people to move (or not to move)
        
        Is this thing I'm considering going to increase my status or decrease it?
        
        What books do you read? What car do you drive? What car do you not drive? Who do you date? Who did you marry?
        
        Status Increase: Intelligence, Wealth, Power, Style, Happines, Physical Appearance
        
        Status decrease: Feel stupid
      - Decrease the risk of failure
        
        Create an amazing product, minimize risk: money back guarantees, risk reversals, done for you options.
- - - - Tangible #3 (€297 value)
        
        Bonus (Priceless)