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Propaganda (Definitions (Examples (Hitler Mein Kampf (1939) (= naive…

- - - - = naive psychology
      - Multifaceted campaign
      - Avoid abstract, appeal to emotions, repetition, one-sided arguments, criticise enemies, one 'special' enemy
- - - - Powerful lang. associated with bad things
        
        E.g. Ed Milliband's Family
        E.g. Thatcher against coal miners
        E.g. Press portray labor party
      - Key words to trigger emotions - mental health, crime
      - Cockroach > out-groups as vermin
      - General election > strong + stable vs. coalition of chaos
    - - +ive words, virtue
    - - Neutral technical language, de-emotional
        
        TV of war - scientific/technical, NOT outcome but rather fixation on brilliance of tech
      - "smart bombs" > clever, good
    - - Analysis of the way British Press reported the Gulf War
      - Tech = fetishised as something to admire
      - [Allied blitz, air raid, history] > thinking of war, all one
      - [Saddam Hussein's] > war against evil dictator, resonnates
      - [Cruisers] > shortened nickname, causal friendly
      - [Fantastic precision] > surgical precision = positive
    - - Place things into something we understand
      - Press release of automatic bombs - marvel, sun, science, brain child power of universe
  - - - Someone you like
      - Product placement
  - - - Social conformity
      - Aversion to loss
    - - Leveraging attitude/behaviour change
      - E.g. HIV/AIDS awareness