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Marketing (Identifying customer needs (Market Research (Sampling (Random,…
Marketing
Identifying customer needs
Market Research
Consumer profiles
Primary Market Research
Personalized raw data
Perceptual Mapping
Secondary Market Research
Pre-existing public information
Quantitative Research
closed/ rating scale questions
Qualitative Research
open-ended questions/ focus groups
Sampling
Random
Cluster
Stratified
Quota
Snowball
Convenience
Market Analysis
Market Share
Market Leadership
Market Segment
target markets
Market Orientation
Product Orientation
Types of Marketing
Commercial Marketing
Social Marketing
Niche Marketing
Marketing Tools
Marketing Mix
Developing a product's pricing, promotion, and distribution