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Corporate & competitive strategy (Corporate parent (Seeks to compete…
Corporate & competitive strategy
Corporate parent
Seeks to compete as domain selection & domain navigation
Higher then competitive strategy
Reconsider the domain selection & navigation options avali
Choices or diversify into new ones
Example on p.9, P.11
Define = industries & markets
Decisions = coordinated & sustained efforts to long-term objectives
Define = head office HQ & senior managers
Relationships & various positive or negative outcomes, adapting centres
Single-business = all stages or multi-business
Key examples international treasury, HRM, R&D, additional finance, transfer of technology or core competencies
Corporate strategy
Igor Ansoff first pub 1965
More for M-B then S-B
to growth occur :checkered_flag:
Product or services tech using
Firm's mission to meet markets or new ones
Ansoff's growth vector matrix P17
Market penetration = increase sales ex cu
Market devel = product to new cus
Product deve = new products to ex cus
Diversification = new markets & products
Four Categories
Market penetr
Stability, increase value & growth
Selling ex cust chapter new ones
Mature or stable markets
Market & product deve
Ex product / services new mar
New geog, new segment,
Foothold, brand name, damand
Brand awareness, building global brands
Cost advantage & risk avoidance
Customers various income levels
From basic to premium items
Wider range of customer groups
Diversification
Different strategic options
High risk strategy
Relatedness & synergy
Work closely together for each SBU
Economies of scope & synergy p.26 :checkered_flag:
Established brand to launch new product
Units created work independently
Sustainability over-time
Try with one product not all
Deficiencies, mitigate risk, adv opportunities
Risk, cost, reward, control
Competitive strategy
Based on
Resources & capabilities
External environment
Key stakeholders
Key success factors (KSF's)
Context operates
Outcome strategic analysis = strategy process
Cor str = domain sel & com str = domain navigat