Please enable JavaScript.
Coggle requires JavaScript to display documents.
Social Influence (Types of Conformity and Explanations for conformity…
Social Influence
Types of Conformity and Explanations for conformity
Types of Conformity proposed by Kelman
Compliance
Go along with group to gain groups approval or avoid dissaproval
Individuals experience social comparison, taking notice of what others say and do and adjust their own actions to fit in
Fitting in is seen as desirable which motivates conformity
Does not result in change in persons underlying attitude - only view and behaviour they express in PUBLIC
Internalisation
Go along with group because of an acceptance of their views
Individuals encouraged to engage in validation process and examine their own beliefs to see if others are right
Close examination of groups views may convince person they are wrong and group is right
Person likely to accept views if group is trustworthy and if they have gone along with the group on previous occasions.
Acceptance of groups beliefs both PUBLICLY and PRIVATELY
Identification
Individuals want to be associated with another person or group
Adopt groups behaviours and attitudes -feel more part of it
Both compliance and Internalisation
Individuals accepts groups attitudes as right and true but only does so to be accepted into the group
Explanations for conformity
Normative Social Influence
Go along with majority and don't really accept the view - Compliance
Humans have need for social companionship and a fear of rejection
Main aim is to gain approval and acceptance
Individual must believe they are under surveillance by the group
People tend to conform to majority position in public but do not internalise this view.
EVALUATION
Research Support
US research - there is a link between people's beliefs and likelihood of them taking up smoking.
LINKENBACH AND PERKINGS - adolescents exposed to other people there age NOT smoking also did not smoke themselves.
NSI been used to manipulate people when it comes to energy conservation e.g. SCHULTZ et al found hotel guests exposed to the message that 75% of guests reused their towel