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Competiting in a global context (Globalization (shrinking of business…

- - - - country by country reporting
      - Master file
      - Local files
      - arms lenght principle
      - unitary taxation
  - - - MC Burger index
      - impact of exchange rate on global operations
      - foreign market
    - - buy/sell currency
      - increase interest rates
    - - IFRS
        
        transparency
        
        accountability
        
        efficiency
- - - - trade offs? price / quality
      - Ethical behaviou
        
        CSR?
        
        incresing responibility
        
        marketing ethics
        
        social and environmental impact
    - - opportunities
    - - convergence
        
        international processes ( structures
        
        forcing consumption?
      - divergence
        
        stick to local / parent culture
        
        lose of control?
        
        crossvergence
        
        influence context
        
        innovate
        
        competetive advantage
  - - - Porters diamond model
    - - Porters 5 force model
  - - - social process
      - social opportunities
      - business opportunities
      - leadrship
        
        political
        
        main elements
        
        actors
        
        structures
        
        processes
        
        civic
        
        managerial
        
        business
- - - - social media
      - apps
      - order service
    - - Logo
      - brand name
    - - royalities / fees
    - - environmental friendly