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Go! Austin VIP Pass (Mission Statement (Who are we helping?, What value…
Go! Austin VIP Pass
Mission Statement
Who are we helping?
What value are we bringing to the community?
Who do we want to work with?
Who don't we want to work with?
What happens if people work with us?
What happens if they don't work with us?
Paid Advertising
Facebook Ads
Instagram Ads
Google Ads
Local Radio
Local Community Magazines
Targets
100k Followers IG
30 Clients
50 Clients in pipeline
Organic Advertising
Content Marketing Possibilities
Blogging
Articles
Magazine Style Site
Podcast
Social Media
Social Media Strategy
Instagram
Daily Video Story highlighting 3/5 things to do based on category
Post story video in square format and mention highlighted companies
DM Messenger Bot to all new followers
Gary Vee $1.80 Strategy for engagement
Boosted Advertisement for following
Facebook
Community Groups in Austin
Daily Video On Page
Messenger Bot
Facebook Story
Direct Messages
Buy & Sell Groups Austin
Collaborate / Reach Out
Local Influencers
Popular Charities
Radio Shows Online/Offline
Local Podcasts
Popular Community SM Accounts
Competitor Analysis
Where are they advertising?
Which social platfoms do they use?
Which categories are most popular?
How do they present their content marketing?
What Benefits are they offering?
What pricing levels are they offering?
What do others offer compared to us?
Who are the other discount sites?