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Fox Insights Dec 18 - Dec 21 (RTDs (portlandciderciderbanner In…
Fox Insights Dec 18 - Dec 21
RTDs
In October 2018, Portland Cider relaunched its popular Cranberry Cider that is made with Northwest-grown apples and cranberries. At 6% ABV, the cider is described to be slightly tart and sweet, with rich apple flavours. The ruby red cider is said to complement Thanksgiving dinner.
In October 2018, Michigan-based Blake’s Hard Cider introduced its Kinder Cider Series' Fido, to support a charity that pairs veterans with shelter animals. The 6.8% ABV cider was fermented on homegrown raspberries, conditioned on grapefruit peel and dry-hopped with locally-grown Cascade and Michigan Chinook hops.
In January 2018, Vermont-based cidery Shacksbury teamed up with California’s Modern Times Beer to create a dry hopped expression called Ping Pong Cider. At 6.5% ABV, the cider is described as bone-dry and effervescent, since it isn’t back-sweetened and has citrusy and earthy notes.
In November 2018, UK’s pre-mixed drinks company Silver Swift introduced a limited-edition spritzer, Spiced Pear Gin, for the holiday season. At 5% ABV and 100 calories, the drink is made with 100% natural poached pears and cinnamon. It's vegan and free of artificial ingredients and gluten.
Wine
In August 2018, Spanish startup Gik's blue wine made its debut in Southern France. It gets its electric blue color from a natural pigment found in red grape skins, called 'anthocyanin'. Originally intended as an ingredient for French Vindigo, labelling resistance resulted in its further development in Spain.
After three years of research, in September 2018, Champagne house Mumm released a gravity-defying champagne for consumption in space. Called Mumm Grand Cordon Stellar, the fizz comes in a futuristic bottle that dispenses the content as foam, to be caught in glasses or simply consumed mid-air.
Esteemed South African artist, William Kentridge, was chosen to design the label for Château Mouton Rothschild’s 2016 vintage. Since 1945, great artists have illustrated the label for the prestigious wine. Kentridge is the first artist from the African continent to illustrate a Mouton label.
Barefoot wine is now the second most popular wine brand in the UK off-trade. Made to be an affordable wine and to drink on a regular basis, Nielsen reports sales have grown by 18.5% and volume by 17.2% in the year up to October 2018
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Liqueur
Italian aperitif, Aperol, launched a summer activation that featured an orange canal, a Vespa Carousel, a slide and treehouses. The Campari brand hosted the 10-day event and is planning a winter experience to showcase Aperol as the 'first drink of the evening' all year-round.
In 2018, French drinks group Rémy Cointreau selected sambuca maker Molinari to distribute its drinks portfolio in the Italian market. The move forms part of Molinari’s strategy of entering into new categories. Simultaneously, Cointreau liqueur is launching a new global campaign called ‘The Art of the Mix’.
Jägermeister partnered with fantasy sports contest provider, DraftKings, to bring US soccer fans ‘The Real Shot’ — a bracket-style competition that let fans adopt a 2018 Fifa Wolrd Cup team. The competition shared various prizes and gave Americans the opportunity to engage with the tournament.
For the 2018 FIFA World Cup, Jägermeister launched limited-edition bottles, to celebrate six high-profile footballing nations — England, France, Brazil, Germany, Argentina, and Spain. Around 115,000 bottles were made (35,000 on-trade and 80,000 off-trade) after a successful trial during the 2018 Six Nations Rugby Championship.
Spirits
One of UK’s oldest castles, Leeds, marked its 900th anniversary in November 2018 with a special batch gin made in collaboration with Kent-based Cooper Rivet Distillery. Named Motte & Baille, the spirit was infused with botanicals like sweet fig, rosehip, and pine grown on castle grounds.
In November 2018, American singer-songwriter Bob Dylan added a limited-edition 10-year-old Tennessee Bourbon to his Heaven’s Door whiskey range. It's aged using charcoal columns made of Tennessee sugar maple trees, a style known as the Lincoln County Process, and has notes of grilled pineapple and candied walnuts.
In August 2018, UK-based whisky manufacturer Ailsa Bay unveiled a new design and recipe, replacing its only single malt expression with a peatier, sweeter whisky, Release 1.2 Sweet Smoke. It is bottled at 48.9% ABV.
In July 2018, Scotch whisky brand Johnnie Walker announced the arrival of Blue Label Ghost and Rare Port Ellen. It has been bottled without an age statement at 43.8% abv. The company is planning to make available globally by the end of 2018.
