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image (Aesthetics (This kettle is in a plain brushed silver colour, The…
Aesthetics
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The main handle is mounted on top of the kettle which can make the pouring action uncomfortable to the wrist. This can be difficult for the elderly
When pouring, steam rises up over the hand, which can be uncomfortable.
The lid is on top of the kettle, this makes it awkward to lift up for filling
The body is made of steel meaning that it will get very hot when the kettle is used which is a potential hazard
The pouring spout is angles so that water it does not produce splashes. It may also be used to fill the kettle but water may be accidentally spilled in the process
There is no water level makings on the outside of the kettle making it difficult to estimate how much water there is in the kettle (water level markings are on the inside).
The surface area of the switch is quite big making easier to turn the kettle on, The spherical engravement on the switch makes it easier to put your thumb on it
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Cost
The price of this product is £79.99 the price of this product in the colour black on the other hand is £99.99 emphasising that the colour black may be preferred by customers as it appeals more to their eyes
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Customers
middle aged customers may be interested in this product as it has an old look but with modern technology
Wealthier customers may be more interested in the product as it has a higher RRP compared to other kettles.
Environment
The kettle does not have a "keep warm" feature meaning that it will use more energy to re-heat the kettle if needed
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As the capacity of the kettle is not very high some users may need to boil water more times to get their desired amount, which means that more energy will be used
size
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This kettle cannot contain much water even though it has a "fat" shape. The kettle can only contain 1.25 L of water which is below the UK average which is 1.5-1.7 L, this means that users may need to boil water twice to get the amount of hot water desired
Safety
The kettle has a detachable 360° base which isolates it from the mains power when it is lifted which makes it safer for when filling up in the sink
The uncomfortable handle at the top of the kettle may cause the user to accidentally spill the boiling water on themselves
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The handle is made of stainless steel meaning that it may get hot as it conducts heat.This is a potential hazard
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Material
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The stainless steel gives the kettle an older fashioned look even though it has the qualities of a modern kettle
