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Elements of the Promotional Mix (Direct Marketing (The business of selling…
Elements of the Promotional Mix
Advertising
The activity or profession of producing advertisements for commercial products or services.
advertising is a good promotion because its short and easy to read so they can be put anywhere, this means that lots of people will see it.
Sales Promotions
Sales promotion is one of the elements of the promotional mix. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability.
sales promotions are successful because people like to save money on a 'good' offer and will often buy things they don't need just because its cheaper than standard price.
Personal Selling
Personal selling is where businesses use people (the "sales force") to sell the product after meeting face-to-face with the customer. The sellers promote the product through their attitude, appearance and specialist product knowledge. They aim to inform and encourage the customer to buy, or at least trial the product.
Direct Marketing
The business of selling products or services directly to the public, e.g. by mail order or telephone selling, rather than through retailers.
Emails , letters, telemarketing, texts, coupons, commercials/infomercials
Some advantages of direct marketing include the ability to be able to sign up for emails to be able to receive things like sale promotions/promo codes to entiece people.
Disadvantages however include the fact that most people just throw leaflets away which results in an increase in paper waste and it wastes money.
Public Relations
The professional maintenance of a favorable public image by a company or other organization or a famous person.
TV Commercials
Emails
TV Commercials Emails