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G4 Online Apparel – Everlane & Winking (Winking (How Designer Use It?,…
G4 Online Apparel – Everlane & Winking
Everlane
Since 2010
Michael Preysman, Jesse Farmer
TA Range: 18 - 65 yrs
Purpose
Exceptional Quality
Ethical Factory
Radical Transparency
O2O
Physical Stores
New York
San Francisco
Winking
Since 2014
D2C+C2D
Customize
How Designer Use It?
Drew on 天生我裁
Designer Can Select Fabric Online
Winking will find the supplier for preferential price
Publicity
By 楊螢
Special Topic
Core Operating Systems
Verify System
Protect Copyright
Customer Service System
Payment System
O2O
Physical Store in Nanjing
Comparison between Physical store & Online store
Contrast
Convenience
Customer Service
Check-out experience
Comparing prices
Risk in product differences
Reviews
Compare
Appearance & Invitation
Navigation
Providing information
Promotional efforts
Why Transparency Matters?
Human Right
Working Condiction
Environment is safeguarded?
Who made our clothes?
Unauthorized Subcontracting
Identify good or bad subcontractors
Discussion
Does transparency matters to you? Will it affects your buying decision?
Do you prefer shopping in physical stores or online stores?
