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E-commerce (Distinctive Characteristics (Interactivity, Information…
E-commerce
Distinctive
Characteristics
Interactivity
Information Density
Richness
Personalization/Customization
Global Reach
Universal Standards
Ubiquity
Social Technology
Key Concepts and
Benefits to Customers
Disintermediation
Information asymetry reduced
Overall final cost lowered
Expanded sales of digital goods
Dynamic pricing
Different
Types
Business-to-consumer (B2C)
Business-to-business (B2B)
Consumer-to-consumer (C2C)
Different Business Models
Service Provider
Market Creator
Transaction Broker
Content Provider
E-tailer
Portal
Social Networks
Different Revenue Models
Subscription Revenue Model
Free/Freemium Revenue Model
Sales Revenue Model
Transaction Fee Revenue Model
Advertising Revenue Model
Affiliate Revenue Model
Influence on
Marketing
Behavioral targeting
Long tail marketing
"Wisdom of crowds"
Website personalization for specific niches
Social shopping
Digitally enabled commercial transactions between and among organizations and individuals
Through
Internet/Web
Mobile/Smartphones
Social Media