Please enable JavaScript.
Coggle requires JavaScript to display documents.
Amazon (Competitors (web search tools, Vendors, Distributers,…
Amazon
Competitors
web search tools
Vendors
Distributers
Manufacturers
Publishers
Multi-channel retailers
Costumers
Developers
Sellers
Customers
Innovation through
WebLab
Web-site improvements
Products improvement
Culture of Metrics
Improved CRM technique
Test driven approach
Motto
Mission
to be
“Earth’s most customer-centric company”
"Earth biggest selection"
Vision
focus on
low prices
easy to use
wide selection of merchandise
Business model
strategy
Increase customer website adherence
Increase customer purchases
Broadcast products and services
Increase product and revenue opportunities
Strengthen amazon brand name
performs auctions
Zshop
advertising through
Web-pages
Home page
Customised mails
Pros
reduced storage cost
reduced inventory cost
Infrastructure
promotes
recommendations based on data
messages and notifications
Marketing
approach
Unknown by public
Focused on marketing channels
as
Google ads
Programs
Advertising portals
Email
Sponsored search