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[G2] PR 7 Openness (Opening over times (Choice depends on originally…
[G2] PR 7 Openness
Opening over times
Benefits
partners may do platform specific investments
Risks
loss of control over the platform or the users
Choice depends on originally structure
Proprietary platform
shared paltform
Demand of continually reevaluating and adjusting the curation process during the evolution
Developer Participation
Extension developers
Add features and value to the platform and enhance its functionally
Outside parties
Examples
Individuals and companies produce apps sold via the iTunes store
Providing Airbnb photography service
Urban Bellhop and Guesthop provide reservations and babysitting services
:star:Create an application programming interface(API)
A control point that platform manager can use to manage open access
The Guardian
Open it
Open out
The second access tier: Approved
The highest access tier:Bespoke
The lowest access tier: Keyless
Attract extension developers and the value they can create is enormous
Data aggregators
Enhance the matching function of the platform
Get license
vacuum up data
resell to other companies such as advertising placement
Core developers
Create the core platform functions and deliver value through tools and rules
Airbnb
Provide an infrastructure
search capability and data service
payment mechanisms
Manages behind-the-scenes functions
reduce transaction costs
default insurance contracts for both parties
Verify the identity of participants
make its reputation system a meaningful measure of user behavior
Manage and sponsor participation
Two entitle
Manage
Manages the platform and directly touches users
Sponsor
Sponsors the platform and retains legal control over the technology
Four models
Proprietary model
Macintosh
Licensing model
Google sponsors Android operating system
Joint venture model
Orbitz
Sponsored by a collection of major airlines
Shared model
Linux
Similar Platform - Different openness
Apple
high fee for system development kits
closed platform
Microsoft
offering the SDKs for free
open platform with a big developer pool
User Participation
Producer openness
the right to freely add content to the platform
development of high quality content
reason to reject absolute openness
Limiting openness through artful curation
Wikipedia
create guideliness
When community pressure is not enough
VandalProof
A software to highlight edited articles from users with a bad record
Screening and feedback
Screening for who is let in
feedback for desirable behavior