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CH7_OPENNES (opening overtime: the benefit and the : risks (more open or…
CH7_OPENNES
opening overtime: the benefit and the : risks
more open or more closed?
proprietary platform
more open
shared platform
more closed
design evaluation to the platform openness level
maturing platform moves from employee to partners
develop algorithms
the challenge is to find the balance
if the platform is too closed
extract excessive rents
partner may refuse to make investment
if extension developers is aggressively
the platform manager should be careful
Degree of openness
Exchange of information
Decision making
Operator participation
Proprietary model
licensing
join venture model
shared model
Developer participation
User participation
Core interaction
Improving practicability
Close or Open?
calibrating the right level of openness
open and close delimma
Steven Jobs
fragmented
integrated
more open more fragmented
innovation
open
no restrictions are placed on participation
development
commercialization
user
uniformly to any potential platform particpants
Myspace
failure
lack of control
slowness to accommodate outside app developers
failure to adequately curate its content
Facebook
Wkipedia
Murder of Meredith Kercher
any interested party
Jimmy Wales involved
Open editing
Problems
high quality while maximizing its accessibility
close down the model
institue strict controls over participation
User Participation
Producer openners
Development of high-quality content
Wikipedia
Utopian vision
Invisible hand
What to open and what to own
Core developers and Extension developers
Apple , Youtube
No need to own or control the individual element of value
Two principles
Seek to own or replace
Acquire the functionality and make it available
limiting openness through artful curation
curation
screening
decides who to let in
feedback
encourages desirable behavior
reputation
as shaped by past behavior both on and off the platform
through
human gatekeeper
less efficient
one that can be challenging to design and implement
rely on users themselves
too restrictive
valuable users
screen out
appropriate content
too openness
offensive or dangerous content can slip through
similar platforms can compete through differing level of openness
ASOP V.S IOS
open-source
IOS: tightly controlled the hardware
ASOP: freely available to any manufacturer
toolkits
ASOP: quickly grew beyond Google's control
promoting Google to seek to restrict access to its platform through a variety of mechanisms
IOS: opened its system just enough to encourage developers
Developer Participation
building a platform start with a core interaction
expand to include other kind of interactions
that creat additional value for users and attract new kind of partipicants
new interactions are created by many developer
core developer
creat the core platform functions
that provide value to platform participants
extension developersadd fetures and value to platform and enhance its functionality
data aggrrgators