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Amazon's business strategy, revenue model and culture of metrics: a…
Amazon's business strategy, revenue model and culture of metrics: a history
Amazon's growth and business model evolution
Efficient performance against revenue per visitor
Key measure for any customer website
Ambition
To offer Earth's biggest selection and most customer centric company
Amazon have grown to include millions of
consumers
sellers
content creators
developers
enterprises
Still working to fullfill needs by innovating new solutions to make things
easier
faster
more cost effective
Business and revenue model
learning from sucess and failures
Business models are tested from a long term perspective
Continuing to make investment decisions in light of long term marked leardership
Innovations
Kinddle E-readers
Fire tablet
Smartphone & TV
Echo
Grocery delivery
Amazon Fashion
Amazon webservices
Amazon prime
Strategy
Focusing on customer experience
key features
Customer services
Manufacturer product information
Webpages tailored to individual preferences (recomendations and notifications)
1 click technology
Secure payment systems
Images upload
Searching on amazon websites as well on the internet browsing
Ability to view selected interior pages and citations
Search contents of books
Online recomendations lists
Wishlists
Buying guides
Wedding and baby registers
Fullfilment promises
Last inventory availability info
Delivery date estimates
Options for expedited delivery
Options for expedited delivery
Wide selection of merchandise
Free shipping
Low prices convenience
Lowest prices are the most popular products
Goal is to achieve
Customer loyality
Repeated purchases
Each site is monitorized
Standart service availability monitoring
Site availability
Download speed
Per minute revenue upper/lower bounds monitorization
The importance of technology and increased focus on AI and Machine Learning
Technology is very important to support focus on customer
Some conventional software is not applied at amazon
Amazon engineers need to find other means to focus on customer
Amazon customers
Three consumer sets
Customers
Seller customers
Developer customers
Amazon prime
Premium service
Competition
Amazon views its main current and potential competitors as
Online, offline, and multichannel retailers, publishers, vendors, distributors, manufacturers, and producers of the products we offer and sell to consumers and businesses
Publishers, producers, and distributors of physical, digital, and interactive media of all types and all distribution channels
Web search engines, comparison shopping websites, social networks, web portals, and other online and app-based means of discovering, using, or acquiring goods and services, either directly or in collaboration with other retailers
Companies that provide e-commerce services, including website development, advertising, fulfillment, customer service, and payment processing
Companies that provide fulfillment and logistics services for themselves or for third parties, whether online or offline
Companies that provide information technology services or products, including on- premises or cloud-based infrastructure and other services
Companies that design, manufacture, market, or sell consumer electronics, telecommunication, and electronic devices
The main competitive factors in its market segments include
Selection
Price
Availability and convenience
Information
Discovery and brand recognition
Personalized services
Accessibility and customer service
Reliability and speed of fulfillment
Ease of use and ability to adapt to changing conditions
From Auctions to marketplaces
Amazon auctions (ZShops)
Need to compete with eBay
Strategy has been adjusted to be described as an approach of low pricing
Amazon makes greater margin on these sales since merchants are charged a commission on each sale and it is the merchant who bears the cost of storing inventory and fulfilling the product to customers
Amazon is just facilitating the exchange of bits and bytes between buyers and sellers without the need to distribute physical products
Amazon media sales
Amazon displays relevant Google text ads and banner ads from brands