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G2 Online Apparel Everlane & Winkin (Everlane (first physical store in…
G2 Online Apparel Everlane & Winkin
Winkin
Six operating system
Customer service system
achieve great user experience
Payment system
refund and funds safety
Audit system
fast audited
Operational system
promise the optimization of product
Ambassador system
costumer also operater
Cloud atlas system
analyze data
Six barrier
Designer service integration
Perfect integration of social and e-commerce
Designers can interact with consumers
Independent designer platform &
Situational e-commerce
Recommend by experts + Thematic guidance
Six operating system
flagship store in big city
customer can buy in real store
D2C +C2D
D2C+C2D
Situational e-commerce
master recommend
guide by topics
Hand note
social
designer & fans
Everlane
No on sale
first physical store in NY City
Stores today are service and experience
Choose what you pay
Share Everlane to friends
25 dollars coupons
Exceptional quality
Radical Transparency
Ethical factories
Launched in 2011
Headquarters : San Francisco, California
Founder: Jesse Farmer, Michael Preysman
**"At Everlane, Transparent is the New Black"
Forbes**
Radical transparency
removing all barriers to gain free public access to corporate, political and personal information
Ethical fashion
Labor rights
little guarantee that workers are being paid decent wages
Environment
Introduction of new denim line to answer to environmental issues
pledged to stop using plastic
Animal wefare
brand does not list the source of animal-derived materials
Cost and Pricing
Open disclosure of cost of materials, hardware, labor, duties, and transport
removal of traditional retail markup
Stick to classic designs, staying original
Differences
Style
Classic vs Fashion
Operate
Website vs platform
Price
Cheap vs Expensive
Question for Everlane
As you grow,how will you ensure you won't compromise your company's ethos
What's the story behind the name of Everlane
Have you though about making Everlane more inclusive for different abled individuals