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Block 1 themes (Marketing (Marketing Concept (Identify (Customers, Market,…

- - - - Price, Promotion, Place, Product, Process, People, Physical Evidence
  - - - Organise, Analyse, Strategise, Formulate, Implement, Monitor, Evaluate
    - - Customers
      - Market
      - requirements
  - - - STEEPLE
    - - Publics, Customers, Suppliers, Competitors,
- - - - Reframe ideas
      - Understand user
      - No idea is too wild
      - Collaborate
      - Test ideas
      - See the bigger picture
- - - - Quality
      - Speed
      - Flexibility
      - Sustainability
      - Dependability
      - Cost