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Campaign - Public Transportation (Facts (Jakarta is currently on the 7th…
Campaign - Public Transportation
Target Audience
Jakarta Citizen
Productive Age
between 15 to 64 years old
Objective
Reduce the level of traffic in Jakarta by increasing the level the public transportation awareness
Reducing traffic jam in Jakarta by increasing the awareness
Media
Website
HTML
CSS
Javascript
Vertical Parallax Scrolling
Scrolling Speed
Campaign
Mimicking the stressfulness of being stuck in the traffic jam
Persuade people to take public transportation
Facts
Jakarta is currently on the 7th city with the most heavy traffic in the world
74% of Jakarta residents are always late to attend an event due to traffic jam
The number of vehicles grows rapidly over year
Everyone in Jakarta spends 1 hour 8 minutes stuck in traffic
50% of cars in Jakarta carry only one people