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Brand Factory (Deals and Discounts (Key features (Flash sales, Deals, New…
Brand Factory
Deals and Discounts
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Design language
Font: San serif - Block fonts, In-your-face, aggressiveness, edginess
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Layout and Composition: Screen maximized, list and grid - product result focussed
Colours: Red, multicolour, white, no visual standarization
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High Fashion
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Design Language
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Layout and Composition Spaced out, large tiles, interactions
Colours: White, Red, Treatment of photographs is standarized
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Fashion Marketplace
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Design Language
Fonts: Serif and San serif -acceptable, for all, relatable, day-to-day
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Layout and Composition: Screen optimized, tile based
Colours: Multicolour, Red (secondary theme), quality of photographs is standarized
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