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image (Aesthetics (The looks are very dull, the product has no texture and…
Aesthetics
The looks are very dull, the product has no texture and has a cheap look.
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The handle has no grip and it is made of plastic meaning it could easily slip off the users hand and break
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The kettle is not cordless meaning that the user cannot move the kettle much from its position unless they unplug it which may be annoying
The kettle only shows the water levels on one side of the kettle meaning that some people may not be able to see the water levels as they may be left-handed and find it awkward to pick up the kettle with the right hand
Customers
This product is aimed at customers such as young adults and university students as they would be looking for the cheapest products available as they have lower wages
Costs
The price of this product is at a very low value of £5.49, making it a very cheap model compared to other kettles in the UK market
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The product is made in mass production as more of these items are likely to be sold a day compared to other models
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The power of this kettle is 1850-2200 Watts which means that the electricity used will be less per hour making the cost lower per kWh
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Size
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This product should be of a relevantly small size so that it fits on a kitchen countertop leaving a good amount of space
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Function
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When the kettle is turned on the coil heats up, which then heats the metal plate at the bottom which heats the water
When the water reaches 100°C the kettle will automatically switch off as this is when the water starts boiling
Manufacturing
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Plastic is used because it is a poor conductor of electricity as it is an insulator meaning it has a very low number density( this means that there is not many free electrons per cubic meter of the material). So if a user touched it they wouldn't get an electric shock
The plastic they are made of is heat resistant so that the product does not melt as the water heats up.
