3.3.4 Appropriateness of data collection methods (Questionnaires/ surveys,…
3.3.4 Appropriateness of data collection methods
Large number of people
are asked to fill in the SAME questionnaire/survey.
are easy to formulate(76% liked the logo)
than INTERVIEWS for large number of people.
If the the
questionnaire is online
people need technology to be able to complete it.
question might not get the data required in the right format.
Some questions asked could be
because the background of person answering is unknown to the business. than in an interview.
can be sent to many people at the same time.
Results of the email can be
into the software for analysis + manipulation.
There is a
little risk of human error
when data collected is inputted into the software.
Emails might be
to spam/junk folders by the email provider.
The data collected is
if the the fields/ data types are not exact to the fields being used for analysis/manipulation .
of the sensor mus be carefully considered as incorrect placing could result in worthless data.
. e.g. for a power cut
Once set up, data collect is
so human interference is unnecessary.
Data collected by the sensor is
e.g. people may lose count but sensors keeps working.
to carry out
could lead to misleading or insufficient data + information being gathered.
Not suitable in gathering data + information from large number of people.
Questions are modified
based on the answers given to previous questions.
may be developed between the interviewer and the interviewee, which could result result in questions being answered honestly.
Additional questions can be asked for clarification.
Interviewer gets a better look at the interviewee than through a questionnaire or an email.
if online feedback methods are used, it re
duce the cost of consumer panel feedback
to the product/service
Responses are high
because members of the panel agreed to take part.
Products need to be provided to the panel, which means the
delivery cost of the product/services is high
in terms of the actual product/service or delivering to the members of the panel.
If there isn't a range of people on the panel, feedback is
biased towards a person
Format of the feedback has to match the processing that is carried out.
Helps customer by the business to keep up with rewards.
Data collected each time a customer uses their loyalty card can provide information about the customer's
Some people might think that data collected about them by using loyalty schemes can be an invasion of privacy.
May not collected for the same purposes, so it does not
provide clear + full data
Statistics need to be collected under
:how it is going to be analysed/processed/ or stored.
does not shows a true representation
because it shows a sample from people.
is used: information is readily available/cover a range of topics/reliable.
Processing is carried out
trends + patterns
, which helps in
Secondary Research methods
Data is not exact to what is required.
Not possible to tell if the data is real or genuine.
Data is already collected + processed
Data collection is quicker than collecting first- hand