CHAPTER 8- Channel & Physical distribution
ESTABLISHING CHANNEL
direct involvement
indirect involvement
company established its own sales force or operates its own retail stores
company utilizes independent agents, distributors, and/or whole seller
GLOBAL RETAILING
Shopping mall
hypermarket
superstores
hard discounters
discount retailer
PHYSICAL DISTRIBUTION, SUPPLY CHAINS & LOGISTIC MANAGEMENT
Transportation
method of company should utilize when moving product through domestic
Inventory management
ensure that company either runs out finished goods nor incurs the expense & risk of carrying excessive stock of items
Order processing
the process / workflow associated with the picking, packing & delivery of the packed items to a shipping carrier
Warehousing
used to store goods until they are sold