CHAPTER 8- Channel & Physical distribution

ESTABLISHING CHANNEL

direct involvement

indirect involvement

company established its own sales force or operates its own retail stores

company utilizes independent agents, distributors, and/or whole seller

GLOBAL RETAILING

Shopping mall

hypermarket

superstores

hard discounters

discount retailer

PHYSICAL DISTRIBUTION, SUPPLY CHAINS & LOGISTIC MANAGEMENT

Transportation

method of company should utilize when moving product through domestic

Inventory management

ensure that company either runs out finished goods nor incurs the expense & risk of carrying excessive stock of items

Order processing

the process / workflow associated with the picking, packing & delivery of the packed items to a shipping carrier

Warehousing

used to store goods until they are sold