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CHANNELS AND PHYSICAL DISTRIBUTION (Marketing channels exist to create…
CHANNELS AND PHYSICAL DISTRIBUTION
Marketing channels exist to create
Time utility
availability when desired by customer
Form utility
availability of product processed in proper condition
Place utility
location convenience to customer
Information utlity
availability of answer to question about useful product
Distribution channel
distributor
carries product lines or brands on selective basis
agent
an intermediary who negotiates transaction between two or more parties
Consumer Products Channels
peer-to-peer marketing
individual consumers markets product to other individuals
door-to-door selling
face to face - trust is established
Global retailing
retailing activity that crosses national boundaries
Hypermarkets
outlet stores
Department store
Convenience store
Supermarket
Global retailing strategies
Chain Acquisition
entails purchasing a company with multiple existing outlets
Joint Venture
Advisable when difficult to enter markets that are targeted
Franchise
Appropriate strategy when barriers to entry are low
Organic growth
uses own resources to open a store
Supply chain management
Order processing
order enter the a company's information
warehousing
used to store goods
Logistics
ensure flow of goods through all activities in company