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Doctor and National Health Insurance (Opposition to universal health care,…
Doctor and National Health Insurance
Things become truth even when repeated
Shaping of public expectations towards health reform
Opposition to universal health care
Health care is not a human right
Health care reform is eventually taking away your rights, socialized medicine - Reagan
Costly, inefficient bureacracy
1960s - Operation Coffee Cup in response to Medicare program by LBJ (Q)
Health Security Act - "Harry and Louise" - Health Insurance Association of America in response to Clinton health proposal
Ben Goddard campaign that emphasized distrust in govt, fear of socialism, loss of choice, and rationing.
Harry and Louise clip - if we let govt choose, we lose. Family table scene at home. Very effective in defeating Clinton campaign.
ACA - "death panel" 2009
AMA - Truman's universal health proposal - defeat in 1950s - used painting of the physician in order to demonstrate the erosion of doctor-patient relationship
In 1957, Aime Forand and Cecil King introduced what would become Medicare, that sought to cover solely elder population
AMA devotes 50 million dollars to combat proposal, including 30 minute primetime tv spot. Delivered a speech in the middle of Madison Square Garden.
Operation Hometown - got small town physicians to talk to families, provide pamphlets, and warn against destructive socialistic medicine that would undermine doctor-patient relationship
According to Professor Warner's reading, the AMA had re-commissioned the image of the Doctor in order to emphasize the Doctor-patient relationship that would be lost with socialized medicine.
Using Cartoons to combat health reform reading: analyzed the use of cartoon of old woman pouring medicine into mouths of obviously angsty public, choked by political quack
Belief that government regulating medicine would undermine the science behind it, and docs will be uncaring and mechanistic
Many Americans were frustrated with rising healthcare costs in the 1940s, fueling desire for socialized medicine