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Google Analytics (Dashboards (widgets (presentation styles (numeric,…

- - - - numeric
      - tables
      - charts
  - - - when shared, the original dashboard cannot be changed by another user
- - - - example
        
        users who added items to their shopping cart
        
        users who have previously purchased
    - - example
        
        all sessions during purchase occurred
        
        sessions originating from Campaign A
    - - example
        
        all hits from the revenue greater than $10
  - - - People interact with your property
    - - Interactions by a single user are grouped into sessions
    - - Interactions during a session
      - Interactions like ...
        
        pageviews
        
        events
        
        transactions
      - a user can have multiple sessions
        
        each session can have multiple hits
- - - - email signup
      - anything that indicates that the user is moving towards macro conversion
- - - - Add
      - Remove
    - - Change configuration settings
    - - Share parts of data and settings
    - - Restricts changes to ...
        
        settings
        
        adding new users
      - Allows ...
        
        View data
        
        Analyze reports
        
        Create dashboards
- - - - countries
      - device
      - age
- - - - business objectives
      - conversions
    - - how many users signed up for email newsletter
  - - - When user lands on page of website
    - - When user performs particular action
    - - Based on sessions over set amount of time
    - - User views set amount of pages within session
- - - - Tactics
        
        Key Performance Indicators (KPI)
        
        helps measure ... conversion
        
        macro
        
        micro
- - - - Templates for most common filters used
    - - Customize incoming data
- - - - allows to create custom reports
    - - look at live user behavior
    - - shows the characteristics about users
        
        age
        
        gender
        
        location
        
        interests
        
        technology using
    - - shows which channel brought users to your site
        
        Organic (unpaid search)
        
        CPC (cost per click)
        
        Referral
        
        traffic that comes from another website
        
        Social
        
        from social network
        
        Other
        
        a group of low volume traffic sources
    - - shows how people are engaged to your site
        
        what pages are viewed
        
        landing pages
        
        exit pages
    - - allow you to track website goals based on your business objective
    - - contains all Google Analytics settings
        
        permissions
        
        tracking code
        
        view settings
        
        filter
    - - provide a high-level summary of metrics in one place
      - shows aggregate audience metrics
        
        number of users
        
        pages they visited in a session
        
        average session duration
        
        bounce rate
        
        bounce
        
        a single-page session on your site
        
        calculated specifically as a session that triggers only a single request
        
        single-page sessions
        
        divided by all sessions
        
        0s session duration
        
        percentage of users who left after viewing a single page
        
        without additional action
- - - - when a user loads a webpage with a tracking code
    - - when a user interacts with a particular element in the website
        
        video playback
        
        particular URL
        
        product carousel
      - Parameters
        
        Action
        
        Category
        
        Label
        
        Value
    - - also called e-commerce hit
      - Products purchased
      - Transaction IDs
      - Stock Keeping Units (SKU)
- - - - Joins data with the tracking code with other data sources