Block 2 Unit 2 Activity 2.3 Organisation: EasyJet (VRIO (Valuable, Rare,…
Block 2 Unit 2
Key Success Factors (KSF's)
What do customers want?
Timeliness- Mitigating delays which have negative effects on a customer
Comfort- Leg Room, In-flight conveniences(Wi-Fi etc), Clean Lavatories
Safety & Security- Good Safety Record and trained staff
Convenience- Upgrades, Check-in, Booking, Departure and Arrival Times
Meals- During Flights of a certain length, beverages and meals. Good quality meals etc.
Helpfulness- Does the Airline cater for Children and Special Assistance? Can the airline meet my requests? Can the airline meet my needs?
Low-cost carriers competing for long-haul travel with premium priced carriers
Minimising costs and maximising profits
Decrease Turn-Around Times in favour of greater airtime
Deliver greater in-flight conveniences
Strong Brand Image
Resources & Capabilities
What Resources Does it possess?
A319, A320 (Airbus), Specif configs
NET cash flow position of £213m
Market Capital of £4bn
Pilots, Cabin Crew
Marketing, HR, Operations
What capabilities does it possess?
Good relationships with aircraft vendors & EU Authorities
Favourable maintenance rates e.g parts
Favourable Airport Fees
Marketing and Services
Customer & Operational Efficiency
Quick-turn around times
Younger fleet which reduces maintenance & ownership costs
Technology e.g. Auto-Bag Drop and Online Check-in
Technology & Innovation
Mobile Boarding Passes
I would say that EasyJets Resources fit the VRIO model