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Chapter 8 : Methods of Data Collection (Focus Groups (get general info,…
Chapter 8 : Methods of Data Collection
6 methods of data collection
Focus Groups
Questionnaire
Interview
Tests
Observations
Secondary Data
Interview
Quantitative interviews
Closed Quantitative Interview
Qualitative interviews
Informal Conversational Interview
Interview Guide Approach
Standardized Open-Ended Interview
Focus Groups
get general info
generate research hypothesis
new ideas concepts
find potential problems
generate impression
how respondents talk about a phenomenon
interpreting previous quantitive results
Observations
Quantitative
techniques
time-interval
event sampling
Qualitative
4 roles
Complete participant
Participant as observer
Observer as participant
Complete observer
backstage & onstage behavior
Visual Data
Secondary Data
Personal data
Official documents
Physical data
Archived research data