Please enable JavaScript.
Coggle requires JavaScript to display documents.
Questions (Planning (How to plan marketing investments? (Channels,…
Questions
Planning
How to plan marketing investments?
Channels
Campaigns
Programs
Planning cycle
Where to invest additional dollars?
How will marketing plan change for various objectives?
Traffic
Lead
Opportunity
ACV
Do we have enough pipeline for the future?
How to plan effective touch points and engagements to drive lead creation?
What is the ideal number of customer touch points where it peaks in terms of returns?
Measurement
Overall
What is the overall investment?
Campaigns
Programs
Channels
What is the marketing contributed & influenced revenue?
What is overall ROMI?
Channels
Campaigns
Programs
What does the customer base look like?
Did we move the needle on the customer base?
Sales Channel - Direct
How is the health of the traffic?
Growth
Net new customer
Existing customers
Quality
Vehicle
How is the health of the funnel?
Traffic
Category page
Product page
Cart
Checkout
What is the conversion rate?
Sales Channel - ABSM
What is the conversion rate?
What is the lead to opportunity conversion rate?
Health
Trend
What is the opportunity win rate?
What is the marketing contributed & influenced pipeline?
What is the marketing contributed & influenced revenue?
What is the ROAS and POAS?
What is the overall open pipeline?
Vehicles
Email
What are the email campaigns that are working well?
How to drive email performance?
Open rate
Click through rate
Subscription rate
Subject line categorization
What are the creatives driving higher CTR?
Organic search
How is the health of search traffic to ADSK.com?
Are the ADSK keywords ranked in top 10?
Paid search
How is the performance of search keywords?
Optimized for longer tail terms
Negative keywords
What is the bounce rate of specific keywords?
Social media
How is the overall social media content effectiveness?
Traffic
Engagement
Reach
Sentiment
Measurement
Lead
What is the split of leads created by vehicles?
Are enough leads being created?
How is the quality of the leads?
Rejection rate
MQL's delivered
What is the average life of a lead?
How to score leads?
Immediate assignment
Nurture
What is the ideal sequence of touch point vehicles?
Measurement
Opportunity
What is the ratio of MQL's delivered to opportunities created?
What is the average life of an opportunity?
Are opportunities progressing through various pipeline stages?
Are there opportunities beyond the sales cycle?
What is the overall win rate?