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the TradeDesk WHY we see ads (Technology (like a broker (transperency…
the TradeDesk
WHY we see ads
AD-BUYERS
agencies
aggregators
advertisers
CAMPAIGNS: Display, social, mobile, video
relevant, meaningful ADs to consumers
Technology
real time
like a broker
transperency
pricing
bidding technology
full funnel
(illustrated) reporting
consumer journey
being a CHANGEMAKER / needs explenation
Maschine driven
optimisation
partnerships
People
intelligent - smart - forward thinking
ad-tec is fast, ads are overall
relevance - right product - to the right audience
RTB real time bidding - why do we see ads?
collaboration
team, family
smart, ambition
brainstorm, listening, caring
suceeding, collaboration
Omnichannel
Data Management
Enterprise APIS
HD Reporting
ADVERTISING
Connected TV
reach individual households
retarget TV viewers over cross channel, devices
customer journey
Audio Advertising
Partner: Pandora, Spotify, Soundcloud, Adswizz
programmatic audio advertising, you can choose inventory by age, gender, location, musical taste, or third-party data
Mobile Advertising
Native Advertising
Video Advertising
Inventury & Marketplaces
Its all about spradding individualized information
Digital
connected
data driven to be effective
personalized
On demand content
Aritifichal intelligence AI
Global company
The Trade Desk, which specializes in helping ad agencies buy ads using software. Since it went public, the company has seen its valuation climb steadily. It debuted with a price of $18 and it is currently trading for in the $50-plus range. The firm reports earnings next week.
Ambitioned
new thinking / thinking big
tired of small world thinking
be a change maker is about changing e.g. a industry
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