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Week 2 (personalization (why does it happen?: weakening of strong ties…

- - - - no voices for other pol actors--> skewed idea of country and its ideals and values
- - - - public becomes critical
      - easy way of self-promotion?
      - risk of failing to merge personal and political persona--> cold and impersonal and unproffesional
      - own benefit of producers and guests
    - - guest feels relaxed
      - shares personal informations--> positive impressions
      - self-directed humor--> more human; identification; favorable
      - valence framing: positive portrayals= positive evaluation
      - exemplification theory
        
        when exposed to a positive subject, people relate this to other subjects in the topic.
        
        who is affected?
        
        people with little political knowledge: hard to withstand positive info
        
        people with more political knowledge--> carefully process (ELM)
        
        interviews too weakly linked with politics/ too personal= no positive effect bc more pol knowledge will judge it to be weakly linked (consistency)