Please enable JavaScript.
Coggle requires JavaScript to display documents.
B207 Block 1: Big ideas in organisations (macro environment (economic,…
B207 Block 1: Big ideas in organisations
marketing
mission
purpose
vision
"big idea"
innovation
new
idea
device
method
dream
values
belief
conduct
mix
pricing
promotions
creating
communicating
delivering
macro environment
economic
political
legal
ethical
environmental
technological
segmentation
groups
choices
demographics
geographic
psychological
behavioural
variables
accessible
measurable
substantial
differentiable
actionaable
operations management
manages
resources
assets
materials
process
inputs
outputs
goals
services
information
activities
market requirements
implements
strategies
ideas
marketing
process design
objectives
design
volume
work
variety
choice
process
layout
details
elements
equipment
people
tasks
time
finance
traditonal
debt factoring
working capital
retained earning
overdrafts
bank facilities
leasing
equity finance
non-traditional
crowdfunding
peer-to-peer lendng
microfinance
competition strategy