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Golden Age of Medicine (What contributed to the increased prestige of the…
Golden Age of Medicine
What contributed to the increased prestige of the medical profession?
Optimism towards medicine
Penicillin aided people in Boston fire of 1942
1940s Penicillin was widely distributed in order to aid army efforts
Celebration of medical researchers as heroes
Men in White: medical researchers as heroes. Hospital imagery was shiny, seen as temple of science
Stories of Pasteur (1936) and Ehrlich's Magic Bullet (1940)
Film version of Arrowsmith - doctors sacrificed personal for professional
Secret of Dr. Kildare - Kildare pushes older mentor to take vacation from trying to cure pnuemonia. Doc is very calm in stressful situations. Untarnished view of medicine lasting until 1950s or 60s
AMA deluged with requests for medical consultants
Salk developed vaccine for Polio
Mass Crusades against disease
March of Dimes: crusade against polio
Polio was disease of childre. Vaccine trials in 1950s on kids.
Propagated narrative of Salk as hero during Cold War
Mother's March
1950s ads with Desi Arnaz and Lucille Ball
Flooded ads in theaters explaining how to mail dimes to the white house
March of Dimes introduced first poster child: Donald Anderson in 1946
"This fight is yous" harks back to WWII, seen as part of public health nationalism
Gave pins and badges, and cards, harking back to anti-TB crusades