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Contemporary Approaches to media and communications (Public Relations…
Contemporary Approaches to media and communications
Public Relations
Storytelling
Two way conversation
Stakeholder engagement
Strategic communication
PR plan
Media Release
Journalism
Storytelling
News
Current affairs
Gatekeeper
J Pitch/ story ideas
Advertising
Storytelling
Brand vs branding
Paid communication
Pre-determined communication
Pitch
Media
Storytelling
Current affairs
Creativity
Platform
Video/photo
Social Media
Growth mindset
Malleable brain, learned behaviour
Fixed mindset
DIEP
Self Doxing
Online footprint
Two way conversation
Consumer
Universal human truth
Strategy
Target Audience
Target Market
Filter bubbles
Communication
News worthy
5 W's