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Foundations (Map the Audience (Build Warm/Hot Audiences (Create Audience…

- - - - Proceed to Auditing their website and setting up the Pixel
    - - Make Sure to Setup their website to be GDPR Compliant
      - Check this links for reference
        
        Privacy Policy
        EU Handbook
        FB Updated Cookie Consent
        FB's Take on GDPR
        How to make Click Funnel Compliant
      - Other Notes here
  - - - YES
        
        Proceed to getting access to Business Manager and other needed Resources
      - NO
        
        Install Schema or Have someone Install it.
        Setup Using this link
        
        Test it here
- - - - 800k + Works best for straightforward products (Common Products)
        Run Lookalikes and Interest but - AVOID -Expanded interest
      - 40k - 800k - Run for new Accounts and unseasoned pixel Run Lookalikes and Interest but - AVOID -Expanded interest
      - 40k Below - Hyper targeted Audience Only
    - - DPA/Conversion Objective
        Middle Funnel
        
        20-100k
        Includes People engaged with Page or Ads, Video Views, View content triggers
      - DPA/PPE Objective
        
        Under 20k - If they don't have enough product skews for DPA o(r not that stage in the funnel)- Setup as Post Engagement Objective
- - - - Runing Carousel
- - - - Site Conversion Percentage
      - Abandoned Cart Percentage
      - ROAS
- - - - Create Offer
        
        Different Categories
        
        Different Hooks
        
        Different Products
    - - Creative
        
        Visuals
        
        Test out at least 10 if possible
        
        Copy
    - - Create Test Audience Based from the mapped out persona
        
        Behaviours
        
        LLA 1%
        
        Demographics
        
        Interest
        
        Create saved audience for each below.
      - Stage 1 The Setup
        
        Create adsets for each Personas you mapped out put them on the tracking sheet
        
        Refer to Ad Tracking Sheet Here
        
        Adsets need to have at least $15 and not higher than $30 in the budget to get enough data and impressions. At least 1000 impression per adset to asses if the persona is working or not.
        
        Check if the audiences are overlapping using audience overlap tool on facebook
        
        -Test out 10 Creatives per adset
        -Could be the same image but different copy
        -If low on budget test less creatives
        
        Adsets could have have the same ads for different to build social proof
    - - Stage 2
        
        $200-$500
      - Stage 3
        
        $200-$500
      - Stage 1
        
        $300-$1000
- - - - Test out different Headlines
    - - Mid form copy
      - Short form copy
      - Long form copy
      - Emojies
      - Tone of voice
    - - Different Images
      - Different Thumbnails