WHOOP
The Athletic Performance Wearable brand "WHOOP" was founded to solve the problem of capturing continues heart rate data from the wrist. Up against products like Fitbit, Jawbone, and the Mio Alpa, the three Harvard students belived they had a better product in mind for the market; Will Ahmed (CEO), John Capodiulopo (CTO), and Nic Arulien (Director of Hardware). After two years of research and development, we were contracted to produce media for the brand by their most recent hire Jack Seitz (Marketing Director). After six months of freelance projects we ended up working with WHOOP through all of their fundraising rounds into early 2018.