Please enable JavaScript.

Coggle requires JavaScript to display documents.

［G1］-CO8-Scope (Links through Tactics (Commitment (Manufacturing link (to…

- - - - to make other participants believe that you think the two games related, and will take action from this tactic
        
        weight change
- - - - who can use?
        
        a common side in the market
      - disadvantage
        
        the compete neither aggressive, the bid nor high
      - advantage
        
        the contract can be more flexible
    - - who can use?
        
        a rare side in the market
      - advantage
        
        supply(or customer) have only one chance, so they would compete more aggressively
      - disadvantage
        
        it's difficult to write and enforce
  - - - be careful the coupons spring up, avoid your customers sell the coupon to others
        
        make the coupon difficult to sell
        
        ex: season tickets just sell one ticket not a book of tickets
        
        make the coupon value small
      - The products discounts are least effective when the people who like one of the products also tend to be the ones who like the other.
- - - - Likely to lose
    - - Playing Judo
        
        Turn opponent's strength into weakness
        
        A challenger prices a superior product sufficiently high.
        
        Avoid eating into sales of the incumbent’s existing product.
        
        The incumbent holds back from copying the challenger
        
        copying would trigger price competition and accelerate cannibalization of its existing product
        
        1 more item...
        
        A challenger bets on an unproven product.
        
        one with some chance of failing.
        
        The incumbent may copy the challenger but doesn’t apply its existing brand names
        
        for fear they’ll be damaged if the product fails.
        
        1 more item...
- - - - Strategy
        
        recognize the links between games
        
        Use them to your benefit
        
        change the scope of the game
        
        There's aiways a LARGE game
        
        links aren't ironclad
        
        creat new links between games / several existing ones
- - - - when your customers / suppliers participate in more than one market
        
        in a Competitive world
        
        Trade offs/ ons
        
        relationships
        
        Creating Loyalty
        
        Saying thank you
        
        Monoploy
        
        Imitation
    - - impose constrains
        
        what players can do
        
        link what would otherwise be separate games
    - - anyone in your value net plays multiple roles
      - determine whether the two gmaes are linked
        
        go through the rest of PART
    - - changing perceptions
        
        Perception = Information Asymmetry = Fog
      - two games can be linked for no other reason than that someone perceives them to be linked
    - - useful
        
        but too complicate
      - strategies
        
        linking games that otherwise would not naturally be linked
        
        serving links between games that otherwise would naturally be