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Brief Business Messages (Persuasive Messages (AIDA Model Approach…
Brief Business Messages
Routine Requests
Open by stating your request up front
Use respectful tone
Assume audience will comply
Be specific
Request specific action
Close with courteous close
Express your appreciation
State your request again
Give information on how you can be reached
Use body of message to explain request
Explain the importance of your request
Include a specific deadline
Routine Replies and Positive Messages
Use a direct approach
Open with the Main idea of your message
Be clear and concise
Body of message
Provide necessary details and explanation
Expand on opening message
Maintain a supportive, positive tone
Courteous close
Let audience know what you want them to do next
Let them know how the action will benefit them
Negative Messages
Apply the Three-Step Writing Process
Plan
Write
Complete
Direct Approach
Put bad news up front
Follow with explanation of reasons
Close with a respectful statement
Indirect Approach
Begin with buffer
Follow with explanation of reasons
Clearly state the negative news
Close with respectful statement
Persuasive Messages
Apply the Three-Step Writing Process
Plan
Write
Complete
AIDA Model Approach
Attention
Interest
Desire
Action
Use Emotional Appeal
Appeals to feeling and sympathy
Use Logical Appeal
Appeals to reason
Reinforce your position
Add convincing evidence
Add quotations from experts
Add supporting material
Anticipate objections to your message