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Conformity (Asch (1951/1956) (Evaluation points (Unethical (Deceived…
Conformity
Asch (1951/1956)
Evaluation points
Lab experiment
Unethical
Deceived participants
No conformed consent
Was this necessary to get a natural response?
Low ecological validity and no mundane reality
Gender and cultural beta bias
33% conformity rate
123 undergrad American college student
Variations
Unanimity
One confederate says the correct answer
Conformity dropped to 5%
One confederate says a different wrong answer
Conformity dropped to 9%
Types of conformity
Identification
Middle level of conformity
Changes private and public view but only in the short-term
Internalisation
Highest level
Changing public and private view and is long-term
Compliance
Change of public view but not private opinion
Lowest level
Jenness (1932)
ISI and internalisation
12.03% males and 5.08% female %change
Beans in a jar
Explanations for conformity
NSI
Done because socially awarding or to avoid punishment
Conforming to fit in or not to stand out
Compliance
ISI
Conforming to gain knowledge or to be correct
Done to act appropriately and avoid standing out
Identification and internalisation