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Media Advertising (Game of Thrones (Above the Line (TV Adverts (shown on…

- - - - shown on Sky Channels only
      - short 30s trailer
      - shows short, dramatic clips from upcoming series
      - ends with Call to Action
        (watch) on HBO channel
    - - shows branding for channel
      - shows broadcast date of series
      - on busy streets
      - short slogans
        single main image
        branded
  - - - Teaser trailers
        
        Show clips from past series
        Encourage sharing through common hashtag
      - Advertising Comic Con experiences
      - links to past series highlights
      - can follow thread to join community
    - - teaser trailers
        
        clips from upcoming series
        
        discussion thread
        
        includes hashtag to follow discussion
        
        shows broadcast date & channel branding
        
        includes catch phrases from past series
      - can follow account to show interest
        in the series