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FREE as business model (free advertising : pattern of multi-sided…
FREE as business model
free advertising : pattern of multi-sided platforms
freemium pattern
cost structure
customer relationship
important metric
users
fixed cost
asset
bait & hook pattern
cost structure
brand
delivery
lures
"lock in"
customers
revenue
Patterns of innovation
outside-in pattern (buy innovation)
external organizations
activities
resources
cost
strong brands, strong distribution channels, and strong customer relationships
inside-out pattern ( sell innovation )
value
revenue streams
focus on core business