Google Search Campaign (2- Keyword 'Match Types' (Exact =…
Google Search Campaign
1- Researching Keyword
Plan your budget
Find new keyword
2- Keyword 'Match Types'
Exact = [Keyword]
Only singular, plurals & misspellings allowed.
Broad Match modifier = +Keyword Keyword
+Keyword should present in search terms for ad to trigger.
Phrase = "Keyword"
1- Phrase should remain intact.
2- Suffixes & Prefixes allowed.
3- Variation allowed are-
(singular, plurals & misspellings)
Negative = -Keyword
add - sign to negate keyword
Broad = Keyword
Synonyms, misspelling, variation, singular & plurals.
(Colour, location, size, brand name, word like- best, cheap, online, discount,sales etc)
3- Write Great AD's
A- Headline - 2 line 30 character each .
B- Description - 1 consolidated 80 chr. line
C- Final URL-
4- AD Policies
Do's & Don't
Things to include in AD's
5- Landing Page
Provide useful & relevant content.
1- page should have eye catching headline.
2- Mention your USP's clearly.
3-include high quality photos.
4-Include video to make web page engaging.
5- include prominent CTA is required.
Make your site essay to navigate.
Offer transparency and build trust.
ROTN, AD policies, Mobile responsive & LP score
6- Conversion Tracking
CPC, vCPM, CPE, CPV
Automated & flexible Bidding
Target Search Page Location
Target Outrank share
(50% AD pixcel 1 sec & 2 sec for video AD)