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Hearing Trees 2019 Plan! \o/ (Fanbase growth (Viral growth actions,…
Hearing Trees 2019 Plan! \o/
Issues
Creating an album is expensive and brings little marginal fanbase
Success measured by label contracts
No sponsorships
Fanbase growth
Viral growth actions
Leverage current network
SubmitHub
Email database
Facebook fans
Fan experience
Facebook
Email
Instagram
Metrics
Youtube subscribers
Streams
Spotify
Youtube
Google Play
Visits
HT site
Bandcamp
We need a single place to measure success and how our actions affect it. We also need to work on the sales funnel: streams > subscriptions > visits > fans (fb/email) > purchases
Questions
How many new fans/streams per new tour?
Rebranding
Funding
Grants
Crowdfunding
Patreon
Indiegogo
Kickstarter
Actions
Release singles and individual songs, not albuns